They aren't cracking back on the talking heads who provide the "talent." I have no idea why they need "catch phrases." Make up new shit to say when someone hits a home run, moron.

But, no, everyone needs a "brand." It's important that youre funny the first time and the second time and the third time only.

The addition of music videos to Sportscenter made it a complete waste of time.

I used to enjoy Sportscenter.

Now I do not. Now every week they pick an Idiotic, Annoying Gimmick of the Week. I don't like it.

I do not enjoy Sportscenter anymore.

No longer, do I enjoy SC.

Not anymore.